Kenneth Richard DEANS

Kenneth Richard DEANS Enseignant-Chercheur - Professeur Emérite
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    • Pôle
      Pôle Marketing
    • Langue(s) parlée(s)
      Anglais
    • Domaines d’enseignement
      Marketing numérique, Commerce électronique, Marketing des Services , Stratégie du Marketing, Principes du Marketing
    • Domaines de recherche
      B2B Clusters, Marketing digital, e-Commerce, Marketing des services, Réalité augmentée, Stratégie Marketing, Marketing
    • Campus
      La Rochelle

    Biographie

    Originaire d'Écosse, Professeur Kenneth Deans est titulaire d'un baccalauréat en sciences et d'un PG en études commerciales. Tout en travaillant pour le groupe Pilkington sur la diffusion de l'innovation laser médicale, il a obtenu son doctorat. Il a passé plusieurs années à travailler avec de grandes entreprises telles que Aviation Corporation of America (AVCO), Scottish & Newcastle Breweries et Cadbury Schweppes, et a également dirigé sa propre start-up en ligne.   

    Toujours en lien étroit avec le monde de l'entreprise (il participe régulièrement à des séminaires professionnels), il enseigne depuis trente-sept ans le Marketing sur quatre continents. Il était Professeur à Excelia Business School, depuis 2014 et Directeur Adjoint de la Recherche depuis 2019. Il a pris sa retraite de l'emploi à temps plein en août 2020 lorsqu'il a été nommé professeur émérite. Cela lui permet de conserver formellement des liens de recherche et des intérêts avec Excelia et d'autres collaborateurs à travers le monde.  
     
    Ses travaux de recherche, en collaboration avec des chercheurs internationaux, ont abouti à 130 publications internationales dans des revues, des livres, des chapitres de livres et des actes de conférences à comité de lecture. Il a été directeur d'un département marketing de 30 personnes pendant 6 ans, a siégé à de nombreux comités d'écoles de commerce et d'universités et a été trésorier et président de l'Australian & New Zealand Marketing Academy (ANZMAC). Membre de plusieurs comités de rédaction de revues de marketing internationales, il reste membre du conseil d'administration de l'European Journal of Marketing, de l'Australasian Marketing Journal et du Journal of Internet Business. 

  • 1996

    PhD en Sciences de Gestion, Marketing, University of Strathclyde, Ecosse, Royaume-Uni

    1979

    Master spécialisé, Sciences de Gestion, Marketing, Edinburgh Napier University

    1978

    Bachelor of Science, Science, Culture Générale, The University of Edinburgh

  • 2020

    Enseignant-Chercheur - Professeur Emérite, Excelia, La Rochelle, France

    2019-2020

    Directeur Adjoint de la Recherche

    2018-2020

    Enseignant-Chercheur - Professeur

    2002-2002

    Professeur visitant, Université Jilin, Jilin, Chine

  • Articles

    DEANS, K. R., FELZENSZTEIN, C., DANA, P.-L. (2018). Small firms in regional clusters: local networks and internationalization in the Southern Hemisphere. Journal of Small Business Management.
    DEANS, K., R., S.AL-IMAMY, J.GNOTH, "The Role of Augmented Reality in the Interactivity of Co-creation - A Critical Review", International Journal of Technology and Human Interaction, Septembre 2018, vol. 14, no. 3, pp. 88-104
    DEANS, K. R., C.FELZENSZTEIN , E.GIMMON, "Coopetition in regional clusters: Keep calm and expect unexpected changes", Industrial Marketing Management, Février 2018, vol. 69, no. C, pp. 116-124
    DEANS, K. R., G.BRESSOLLES, F.DURRIEU, "An Examination of the Online Service-Profit Chain, International Journal of Retail and Distribution Management", N/A, 2015
    TIGRE MOURA, F., J.GNOTH, K. R.DEANS, "Localizing cultural values on tourism destination websites: the effects on users' willingness to travel and destination image", Journal of Travel Research, 2014, vol. 54, no. 4, pp. 528-542
    DEANS, K. R., C.FELZENSZTEIN, "Marketing practices in wine clusters: insights from Chile", Journal of Business and Industrial Marketing, 2013, vol. 28, no. 4
    DEANS, K. R., CHAI, J. C. Y., BIGGEMANN, S. (2012). The influence of acculturation on consumer relational bonding in banking relationships. Journal of Strategic Marketing, 20 (5), 393-410.
    CHUA, A., K.ROBERTSON, M.PARACKAL, K. R.DEANS, "Conveying trust: transparency and credibility methods in corporate blogs", New Zealand Journal of Applied Business Research, 2012, vol. 10, no. 2, pp. 1-15
    GHANDOUR, A., G.BENWELL, K. R.DEANS, "Measuring the performance of e-commerce websites. An owner's perspective", Pacific Asia Journal of the Association for Information Systems, 2011, vol. 3, no. 1, pp. 1-29
    TANAKINJAL, G., K. R.DEANS, B.GRAY, "Intention of Adopt Mobile Marketing: an exploratory study in Labuan, Malaysia", Asian Journal of Business Research, 2011, vol. 1, no. 1, pp. 62-79
    TANAKINJAL, G., K. R.DEANS, B.GRAY, "Innovation characteristics, perceived risk, permissibility and trustworthiness in the adoption of mobile marketing", Journal of Convergence Information Technology, 2010, vol. 5(2), pp. 112-123
    CHUA, A., M.PARACKAL, K. R.DEANS, "Conceptualising co-creation of value via corporate blogs: a proposed research framework", International Journal of the Computer, the Internet and Management, 2010, vol. 18, pp. 1-8
    TANAKINJAL, G., K. R.DEANS, B.GRAY, "Third screen communication and the adoption of mobile marketing: a Malaysia perspective", International Journal of Marketing Studies, 2010, vol. 2(1), pp. 36-47
    GHANDOUR, A., K. R.DEANS, G.BENWELL, "Measuring e-commerce website success", Interdisciplinary Journal of Contemporary Research in Business, 2010, vol. 1, no. 12, pp. 21-41
    DEANS, K. R., A., P. H.CHUA, C.PARKER, "Exploring the Types of SMEs Which Could use Blogs as a Marketing Tool: a Proposed Future Research Agenda", Australian Journal of Information Systems, 2010, vol. 16, no. 1, pp. 117-136
    DEANS, K., R., B., J.GRAY, S.MATEAR, T., C.GARRETT, "Assessing Sources of Competitive Advantage in a Service Dominant World", Australasian Marketing Journal, 2007, vol. 15, no. 1, pp. 69-75
    DEANS, K. R., M.THYNE, N.CONNON, "Corporate travel procurement: the client agency relationship", Journal of Customer Behaviour, 2007, vol. 6, pp. 93-108
    DEANS, K., R., J.BELL, S.LOANE, "Internet adoption by rapidly internationalising SMEs: a further challenge to staged e-adoption models", International Entrepreneurship Journal and Small Business, 2006, vol. 4, no. 3, pp. 277-290
    DEANS, K., R., B.WEISCHEDEL , S.MATEAR, "A Qualitative Approach to Investigating Online Strategic Decision-Making", Qualitative Market Research, 2005, vol. 8, no. 1, pp. 61-76
    DEANS, K. R., R.SINKOVICS, J.BELL, "Using Information Communication Technology to Develop International Entrepreneurship Competencies", Journal of International Entrepreneurship, 2004, vol. 2, no. 1-2, pp. 125-137
    DEANS, K. R., B., J.GRAY, K.KNIGHTBRIDGE, "Web marketing practices of service providers", Service Industries Journal, 2003, vol. 23, no. 3, pp. 82-102
    DEANS, K., R., S.ADAM, R.MULYE , D.PALIHAWADANA, "e-Marketing in Perspective: A Three Country Comparison of Business Use of the Internet", Marketing Intelligence and Planning, 2002, vol. 20, no. 4, pp. 243-251
    DEANS, K., R., E.O'BRIEN, "Educational Supply chain - A Tool for Strategic Planning in Tertiary Education", Marketing Intelligence and Planning, 1996, vol. 14, no. 2, pp. 33-40
    DEANS, K. R., E.O'BRIEN, "The Position of Marketing Education: A Student versus Employer Perspective", Marketing Intelligence and Planning, 1996, vol. 13, no. 2, pp. 47-52
    DEANS, K. R., A.BUTTERY, K.FLETCHER, "The Structure and Content of the Marketing Information System: A Guide for Management", Marketing Intelligence and Planning, 1988, vol. 6, no. 4, pp. 27-35

    Ouvrages

    KOTLER, P., S.BURTON, K. R.DEANS, L.BROWN, G.ARMSTRONG, Marketing, Pearson Education, 9th edition, Australie, 2012
    DEANS, K. R., P.KOTLER, G.ARMSTRONG, S.BURTON, L.BROWN, Marketing, Pearson Education, Australie, 2009

    Chapitres d'ouvrage

    GHANDOUR, A., K. R.DEANS, G.BENWELL, "Issues Facing Website Evaluation: Identifying a Gap" dans Measuring Organizational Information Systems Success: New Technologies and Practices., Ed., Zakariya Belkhamza and Syed Azizi Wafa, chap. 12, pp. 233-252, 2012
    GHANDOUR, A., G.BENWELL, K. R.DEANS, "An Owners Perspective: Website Evaluation Criteria" dans Measuring Organizational Information Systems Success: New Technologies and Practices., Ed., Zakariya Belkhamza and Syed Azizi Wafa, chap. 13, pp. 253-275, 2012

  • Actes d'une conférence

    DEANS, K. R., B.POTDAR, J., C.GUTHRIE, J.GNOTH, "Look After Your Staff and They’ll Look After You: Are Good Relationships the Key to Loss Prevention?", Recent Advances in Retailing and Consumer Services Science, 2017
    DEANS, K. R., S.AL-IMAMY, J.GNOTH, "An empirical investigation of Augmented Reality to reduce customer perceived risk", World Marketing Congress, 2017, Christchurch, Nouvelle-Zélande
    DEANS, K., R., S.AL-IMAMY, J.GNOTH, "Augmented Reality: Use cases and future considerations in Marketing", International Conference on Leadership, Innovation and Entrepreneurship, 2016
    DEANS, K. R., S.ALIMAMY, J.GNOTH, "Augmented Reality: Use cases and future considerations in Marketing", International Conference on Leadership, Innovation and Entrepreneurship, 2016
    DEANS, K., R., J.GUTHRIE, J.GNOTH, B.POTDAR, "The Influence Of Changes In The Behaviour Of Shoplifters On Loss Prevention Management, Legislation And Law Enforcement", Recent Advances in Retailing and Consumer Services Science, 2016
    DEANS, K. R., C.FELZENSZTEIN, C.RODRIGUEZ, "Handle Country of Origin Effects With Care: Lessons for Researchers and Managers" dans BALAS Proceedings, BALAS, 2016
    BEN NASR, I., K. R.DEANS, L.THOMAS, "The brand website`s potential for conditioning the experience of mental imagery: the role of website usability", ICTO 2016: Information and Communication Technologies in Organizations and Society, 2016
    BEN NASR, I., DEANS, K. R. (2015). The brand website's potential for conditioning the experience of mental imagery: the role of website usability. Global Fashion Management Conference.
    DEANS, K. R., FELZENSZTEIN, C. (2015). Internationalization of clustered firms: lessons from entrepreneurial wine family businesses in the Southern Hemisphere., BALAS (Business Association of Latin American Studies) (pp. 1-19). BALAS Conference.
    DEANS, K. R., FELZENSZTEIN, C. (2014). Internationalization of clustered firms: lessons from small countries of the south. Proceedings (pp. 1-19). Business Association of Latin American Studies (BALAS).
    DEANS, K. R., C.FELZENSZTEIN, "Handle "country of origin effect" with care: lessons for researchers and managers", Academy of Wine Business Research Conference, pp. 1-19, 2014, Geisenheim, Allemagne
    GHANDOUR, A., G.BENWELL, K. R.DEANS, "An "elevator pitch" value proposition for e-commerce websites of SMEs", Proceedings of the International Conference on e-commerce, e-administration, e-society, e-education and e-technology, pp. 59-68, 2013
    DEANS, K. R., GRAY, B. J. (2013). Improving the sustainability of market-oriented ventures in at-risk communities. (pp. 33-38). Social Business @ Anadolu International Conference.
    GARRY, T., K. R.DEANS, "Consumer resilience and the quest for alternate third places in post-quake Christchurch", Academy of Marketing Conference, pp. 1-7, 2013, Royaume-Uni
    TIGRA MOURA, F., K. R.DEANS, J.GNOTH, "Does the Localisation of Cultural Markers Affect User’s Destination image?", Conference Proceedings ENTER 2012 - e-Tourism Present and Future - services and applications, pp. 1-6, 2012, Suède
    TIGRA MOURA, F., J.GNOTH, K. R.DEANS, "The effects of localising cultural values on tourisme destination websites on tourist's willingness to travel" dans Tourism present and future services and applications, IFITT Conference, pp. 1-6, 2012, Suède
    FELZENSZTEIN, C., E.GIMMON, K. R.DEANS, "International oriented clusters: lessons from Latin America", Business Association of Latin American Studies (BALAS), pp. 1-19, 2012, Brésil
    GNOTH, J., K. R.DEANS, "Developing the tourism experience model", Australian & New Zealand Marketing Academy (ANZMAC), pp. 1-7, 2012, Australie
    DEANS, K. R., C.FELZENSZTEIN, E.GIMMON, "Marketing collaboration changes in an export oriented cluster", Australian & New Zealand Marketing Academy (ANZMAC), pp. 1-7, 2012, Australie
    FELZENSZTEIN, C., K. R.DEANS, G.ECHECOPAR, "Marketing Strategy, Innovation and Externalities: The Case of the Chilean Wine Cluster" dans Conference Proceedings, Business Association of Latin American Studies (BALAS), 2011, Chili
    CHAI, J. C., K. R.DEANS, S.BIGGEMANN, "The influence of acculturation on ethnic consumer relational behaviour in banking relationships", ACR Conference, 2011, Chine
    LOANE, S., K. R.DEANS, R. B.MC NAUGHTON, "Using the Internet to facilitate international marketing and international entrepreneurship research: Towards a netnographic approach" dans Samoa 2 Conference, Proceedings, pp. 1-14, 2011
    GRAY, B., K. R.DEANS, A.COLLIER, M.AHN, R. B.MC NAUGHTON, "Improving SME innovation and commercialisation through university partnerships" dans Managing Innovation for Sustained Productivity: creating advantage and resilience, 4th IPSIM Innovation Symposium, 2011, Nouvelle-Zélande
    TIGRA MOURA, F., K. R.DEANS, J.XIE, "Website Globalisation: Analysis of Australian, Chinese and New Zealand University Websites", Australian & New Zealand Marketing Academy (ANZMAC), pp. 1-5, 2010, Nouvelle-Zélande
    DEANS, K., R., A.HARN, M.PARACKAL, "Corporate Bogs in New Zealand: Motivations and Challenges", Australian & New Zealand Marketing Academy (ANZMAC), 2009
    DEANS, K., R., A.GHANDOUR, G.BENWELL, "The Impact of Customer Focus to the Success of Ecommerce Systems Among Small and Medium Enterprises: A Conceptual Framework", Australian & New Zealand Marketing Academy (ANZMAC), pp. 637-643, 2008
    DEANS, K., R., G.TANAKINJAL, B.GRAY, "Diffusion of Permission-Based Mobile Marketing: A Conceptual Model", Australian & New Zealand Marketing Academy (ANZMAC), 2007
    DEANS, K. R., T.GARRETT, S.MATEAR, B.GRAY, P.MCCOLE, P.OSBORNE, "PBRF, RAE, TQA & AdJ: Making Sense and Use of Academic Research", Academy of Marketing, pp. 1-8, 2004
    DEANS, K., R., M.WONG, S.TODD, "Consumer relational benefits and switching costs in Internet-based electronic markets: a conceptual exploration", Australian & New Zealand Marketing Academy (ANZMAC), 2003
    K., R.DEANS, M.WONG, S.TODD, "Factors contributing to online community members’ commitment: a conceptual model", Australian & New Zealand Marketing Academy (ANZMAC), pp. 1779-1783, 2003
    DEANS, K., R., V.SHAW, S.MATEAR, B.GRAY, T.GARRETT, "Service Sector Competitiveness in New Zealand: An Integrated Approach", Australian & New Zealand Marketing Academy (ANZMAC), 2001
    DEANS, K., R., B.GRAY, T.GARRETT, V.SHAW, S.MATEAR, P.OSBORNE, K.KNIGHTBRIDGE, "Benchmarking Services Marketing & Management Practices", Australian & New Zealand Marketing Academy (ANZMAC), pp. 1-4, 2001
    DEANS, K., R., N.MACE, "The Internet Vs Traditional Media – Exploring the Communication of the America’s Cup", Academy of Marketing, pp. 1-8, 2001
    DEANS, K. R., S.ADAM, R.MUYLE, "A Three Country Comparison of Internet Marketing", Australian & New Zealand Marketing Academy (ANZMAC), pp. 1-7, 2001
    DEANS, K. R., J.BELL, D.DEMICK, "Internetalising Marketing Education" dans International Marketing Conference of the American Marketing Association, American Marketing Association, pp. 274-281, 2000
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