Mon orientation
Mon orientation
At Excelia Business School, theory comes to life in real business settings. Through experiential learning, students are encouraged to take ownership of their development and professional path. The Consultancy Project is a flagship part of this approach: a full-scale, hands-on experience where students tackle real challenges set by our partner companies.
What is a Consultancy Project?
Much more than a simple academic exercise, the Consultancy Project is designed to simulate authentic professional environments. The students take on the role of real junior consultants.
Guided by their teachers, they:
- Analyse data,
- Develop strategies,
- Formulate recommendations tailored to the company's needs.
Everything is designed as in professional life: deadlines to meet, precise specifications, presentations to the client.
This immersion develops technical skills in digital marketing and communication, but also essential qualities such as teamwork, creativity, time management, and the ability to defend one's ideas.
The Project with Crédit Agricole
This year, students from the Master of Science (MSc) in Digital Marketing collaborated with Crédit Agricole Charente-Maritime Deux-Sèvres on a major challenge for the company: strengthening its position with younger generations.
Working in teams, they began by conducting an audit of the bank's current strategy, studying customer behaviours and the performance of actions already implemented. On this basis, they developed innovative recommendations: optimisation of existing channels, development of a tailored and personalised digital customer journey, design of an effective marketing funnel from discovery to loyalty.
Their work was presented to representatives of Crédit Agricole in the form of complete and applicable deliverables. The company praised the relevance of the proposals and the quality of the analysis, confirming the value of entrusting this type of mission to students already capable of thinking and acting like young professionals.
A School-Business Relationship at the Heart of the Excelia Model
The success of this project illustrates the value of the relationship between the Excelia group and its partners. For students, these collaborations are a real springboard: they allow them to test their skills in a real-world setting, better understand market expectations, and enrich their CVs with concrete experience. For the company, it is an opportunity to benefit from a fresh perspective, original ideas, and to connect with promising talent.
This type of partnership also reflects the vision of Excelia Business School: to be more than a school, an actor for innovation and co-creation with the professional world. The Consultancy Project is the perfect illustration of this aim: to bring theory closer to practice, transform knowledge into action, and give students the opportunity to become, today, actors of change.
By working with leading organisations like Crédit Agricole, Excelia Business School affirms its role: to train the digital marketing experts of tomorrow through pedagogy resolutely anchored in reality.
