Ali RAZA Enseignant-Chercheur - Professeur Assistant
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    • Pôle
      Pôle Marketing
    • Domaines d’enseignement
      Marketing Digital
    • Domaines de recherche
      Marketing Digital, Marketing des services
    • Campus
      Tours

    Biographie

    Ali Raza est titulaire d'un doctorat spécialisé en marketing de l'IAE-Graduate School of Management, Aix-Marseille Université, France. Après avoir acquis de l'expérience dans la gestion des commerces de détail, il a entamé sa carrière universitaire en 2009.

    Actuellement, il est associé à Excelia Business School, en France, en tant que professeur assistant. Ses recherches portent sur le marketing des services et le marketing digital.

  • 2018

    Doctorat en Sciences de Gestion, Aix-Marseille Graduate School of Management, France

    2010

    Master of Science-Management Sciences, Shaheed Zulfiqar Ali Bhutto Institute of Science & Technology, Pakistan

  • 2023

    Enseignant-Chercheur - Professeur Assistant, Excelia, La Rochelle, France

    2019-2023

    Professeur Assistant, School of Management Sciences, Quaid-i-Azam University, Islamabad, Pakistan

    2016-2019

    Intervenant Occasionnel, Kedge Business School Marseille, , France

    2012-2016

    Intervenant Occasionnel, School of Management Sciences, Quaid-i-Azam University, Islamabad, Pakistan

  • Articles

    KHAN, M. M., ISHAQ, M. I., IQBAL, M., RAZA, A. (2024). Impact of self-esteem and self-gifting on masstige purchase intentions. International Journal of Consumer Studies, 48 (2), e13012. doi:https://doi.org/10.1111/ijcs.13012.
    RAZA, A., WASIM, M., ISHAQ, M. I. (2024). Virtual reality-based product displays to inspire consumers’ purchase intentions: An experimental study. Journal of Business Research, 175 (2024), 114540. doi:https://doi.org/10.1016/j.jbusres.2024.114540.
    AHMAD, R., ISHAQ, M. I., RAZA, A. (2023). The blessing or curse of workplace friendship: Mediating role of organizational identification and moderating role of political skills. International Journal of Hospitality Management, 108, 103359. doi:10.1016/j.ijhm.2022.103359.
    SALEM, N. H., ISHAQ, M. I., YAQOOB, S., RAZA, A., ZIA, H. (2023). Employee engagement, innovative work behaviour, and employee wellbeing: Do workplace spirituality and individual spirituality matter? Business Ethics, the Environment & Responsibility, 32 (2), 657-669. doi:10.1111/beer.12463.
    ISHAQ, M. I., RAZA, A., BORIS BARTIKOWSKI, B., UR-REHMAN, Z. (2023). Masstige Marketing: A scale development and validity study. Journal of Business Research, 166 (2023), 114112. doi:https://doi.org/10.1016/j.jbusres.2023.114112.
    RAZA, A., ISHAQ, M. I., DIMA R. JAMALI, D., ZIA, H., HAJ-SALEM, N. (2023). Testing workplace hazing, moral disengagement and deviant behaviors in hospitality industry. International Journal of Contemporary Hospitality Management. doi:https://doi.org/10.1108/IJCHM-06-2022-0715.
    RAZA, A., ISHAQ, M. I., KHAN, A., AHMED, R., HAJ-SALEM, N. (2023). How fashion cewebrity influences customer engagement behavior in emerging economy? Social network influence as moderator. Journal of Retailing and Consumer Services, 74 (2023), 103392. doi:https://doi.org/10.1016/j.jretconser.2023.103392.
    RAZA, A., ISHAQ, M. I., SARWAR, H., AFTAB, J., FRANZONI, S. (2023). Accomplishing sustainable performance through leaders' competencies, green entrepreneurial orientation, and innovation in an emerging economy: Moderating role of institutional support. Business Strategy and the Environment. doi:https://doi.org/10.1002/bse.3557.
    RAZA, A., HUSSAIN, S., HAIDER, A., ISHAQ, M. I., TALPUR, Q.-U.-A. (2023). Fear of missing out and compulsive buying behavior: The moderating role of mindfulness. Journal of Retailing and Consumer Services. doi:https://doi.org/10.1016/j.jretconser.2023.103512.
    AHMAD, R., ISHAQ, M. I., RAZA, A. (2023). Impression management as a friend or foe? Testing mediating role of narcissism and moderating role of ingratiation. Current Psychology.
    RAZA, A., TSIOTSOU, R., SARFRAZ, M., ISHAQ, M. I. (2023). Trust recovery tactics in financial services: the moderating role of service failure severity. International Journal of Bank Marketing. doi:10.1108/IJBM-10-2022-0447.
    YAQOOB, S., ISHAQ, M. I., MUSHTAQ, M., RAZA, A. (2023). Family or otherwise: Exploring the impact of family motivation on job outcomes in collectivistic society. Frontiers in Psychology, 14. doi:10.3389/fpsyg.2023.889913.
    RAZA, A., REHMAT, S., ISHAQ, M. I., HAJ-SALEM, N., TALPUR, Q.-U.-A. (2023). Gamification in financial service apps to enhance customer experience and engagement. Journal of Consumer Behaviour. doi:https://doi.org/10.1002/cb.2294.
    RAZA, A., ISHAQ, M. I., ZIA, H., UR-REHMAN, Z., AHMAD, R. (2022). Technostressors and service employees outcomes: a longitudinal study. Service Industries Journal, 42 (13-14), 1030-1053. doi:10.1080/02642069.2022.2081685.
    HAJ-SALEM, N., ISHAQ, M. I., RAZA, A. (2022). How anticipated pride and guilt influence green consumption in the Middle East: The moderating role of environmental consciousness. Journal of Retailing and Consumer Services, 68, 103062. doi:10.1016/j.jretconser.2022.103062.
    SARFRAZ, M., NISAR, Q. A., RAZA, A. (2022). Expatriates' adjustment and performance in risky environments: the role of organizational support and rewards, risk propensity and resilience. Personnel Review. doi:10.1108/PR-05-2021-0309.
    NAWAZ, M. R., ISHAQ, M. I., AHMAD, R., FAISAL, M., RAZA, A. (2022). Team diversity, conflict, and trust: Evidence from the health sector. Frontiers in Psychology, 13. doi:10.3389/fpsyg.2022.935773.
    SHAFI, M. Q., RAZA, A., BAJWA, A. H., GUL, N. (2021). Impact of Paternalistic Leadership on Organizational Readiness for Change: Mediating Role of Employee Engagement and Moderating Role of Islamic Work Ethics. Journal of Islamic Business and Management (JIBM), 11 (01). doi:10.26501/jibm/2021.1101-009.
    SULTAN, T., HASNI, M. J. S., RAZA, A. (2020). Brand Equity and its Impact on Customer Purchase Intention: Empirical Evidence of the Telecommunication Sector of Sargodha. Journal of Business & Economics, 12 (2), pp. 99-110.
    UR-REHMAN, Z., RAZA, A., ILYAS, S., HAIDER, A. (2020). The Serial Mediation of Relationship Marketing Factors in the Association of CRM and Customer Loyalty. Paradigms, 14 (1), pp. 26-34.
    UR-REHMAN, Z., RAZA, A., ILYAS, S., FAISAL, M., ZIA, M. H. (2020). An Empirical Investigation of Customer Loyalty as a Mediator between the Relationship of Customer Relationship Management and Word of Mouth. Paradigms, S1, pp. 27-31.
    FAISAL, M., ATHAR, M. R., AZAM, R., RAZA, A., UR-REHMAN, Z. (2017). Determinants and Outcomes of Consumer Green Attitude: Moderating Role of Degree of Greenness. Journal of Managerial Sciences, 11 (4), pp. 1-16.

  • Communications dans une conférence sans acte

    RAZA, A. (2020). An Empirical Investigation of Customer Loyalty as a Mediator between the Relationship of Customer Relationship Management and Word of Mouth. 6th International Conference on Doing Responsible and Sustainable Business: Challenges under Belt & Road Initiative (ICIBM-2020).
    RAZA, A. (2020). Brand jealousy and its Behavioural Outcomes: Moderating Role of Brand Involvement. International Conference on Business and Commerce (ICBC 2020): Creating Opportunities from Uncertainties.
    RAZA, A. (2019). ligning frontline employees with the brand personality: a strategic issue for service brands. 21st International Research Conference (IRC), Knowledge Economy: A way to Entrepreneurial, Inclusive & Sustained Growth.
    RAZA, A., JUNAID, M. (2019). Aligning frontline employees with the brand personality: a strategic issue for service brands. 21st International Research Conference (IRC), Knowledge Economy: A way to Entrepreneurial, Inclusive & Sustained Growth.
    JUNAID, M., RAZA, A., GOUDARZI, K. (2018). Customer Education in Service Organization: A Proposed Framework to Enhance Customer Experience. 21st Excellence in Services International Conference.
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